Amy is an international success with over ten years experience. Her career in visual merchandising took her across the globe to UK, working as an international visual merchandiser for French Connection. On her return to Australia saw her work as National Visual Merchandiser for major label, Forever New and grew that brand from 3 to over 100 stores in five years.
Her expansive career in fashion saw her work as a vm for other major brands, such as French Connection and SHEIKE.
Throughout her work as a visual merchandiser for these major labels her role expected her to create innovative visual schemes and concepts. Her comprehensive background of vm work saw all aspects of the store openings under her watchful eye, including store layout options, window and in store displays, store fixturing and hardware recommendations.
When Amy had her first child, she launched the children’s interiors website ‘Dinosaur District’, that fed her growing interest for interiors.