Amy has had over ten years working internationally. Her career in visual merchandising took her across the globe to UK, working as an international visual merchandiser for French Connection. Upon returning to Australia she worked as a Field Visual Merchandiser for major label, Forever New and grew that brand from 3 to over 100 stores in five years.
Her extensive career in fashion saw her work as a vm for other major brands, one such being the major Australian fashion label, SHEIKE. Amy assisted with the style giant’s rebrand and current store concept.
Throughout her work as a visual merchandiser for these major labelsher role incorporated creating innovative schemes and concepts. Her comprehensive background of vm work saw all aspects of the store openings under her watchful eye, including store layout options, window and in store displays, store fixturing and hardware recommendations.