About

BACKGROUND

 

Amy has had over ten years working internationally. Her career in visual merchandising took her across the globe to UK, working as an international visual merchandiser for French Connection. Upon returning to Australia she worked as a Field Visual Merchandiser for major label, Forever New and grew that brand from 3 to over 100 stores in five years.

Her extensive career in fashion saw her work as a vm for other major brands, one such being the major Australian fashion label, SHEIKE. Amy assisted with the style giant’s rebrand and current store concept.

 

Throughout her work as a visual merchandiser for these major labelsher role incorporated creating innovative schemes and concepts. Her comprehensive background of vm work saw all aspects of the store openings under her watchful eye, including store layout options, window and in store displays, store fixturing and hardware recommendations.

PRESENT

Now living on the South Coast of NSW, Amy has a growing group of people that are leveraging on her history of brand strategy and styling she is honing her niche in events, styling and interiors. Changing the face of local retailers, to name a few: White Earth in Huskisson, Kate Inglish in Nowra, and The Retreat Co in Nowra – who have all been guided in their businesses by Amy’s gentle guidance. One of her current clients is the local catering company Dandelion and Mallow.

With her fast growing passion for florals and organic, sustainable installations, she can be found foraging for greenery from the surrounding beautiful countryside followed closely by her dog, Lola.

GET IN TOUCH

Drop me a message and we can plan something amazing together.

BACKGROUND

 

Amy has had over ten years working internationally. Her career in visual merchandising took her across the globe to UK, working as an international visual merchandiser for French Connection. Upon returning to Australia she worked as a field Visual Merchandiser for major label, Forever New and grew that brand from 3 to over 100 stores in five years.

Her extensive career in fashion saw her work as a vm for other major brands, one such being the major Australian fashion label, SHEIKE. Amy assisted with the style giant’s rebrand and current store concept.

 

Throughout her work as a visual merchandiser for these major labels her role incorporated creating innovative schemes and concepts. Her comprehensive background of vm work saw all aspects of the store openings under her watchful eye, including store layout options, window and in store displays, store fixturing and hardware recommendations.

PRESENT

Now living on the South Coast of NSW, Amy has a growing group of people that are leveraging on her history of brand strategy and styling she is honing her niche in events, styling and interiors. Changing the face of local retailers, to name a few: White Earth in Huskisson, Kate Inglish in Nowra, and The Retreat Co in Nowra – who have all been guided in their businesses by Amy’s gentle guidance. One of her current clients is the local catering company Dandelion and Mallow.

With her fast growing passion for florals and organic, sustainable installations, she can be found foraging for greenery from the surrounding beautiful countryside followed closely by her dog, Lola.

GET IN TOUCH

Drop me a message and we can plan something amazing together.

Comments (1)

    • Barbara Davis
      August 25, 2017 at 9:10 pm
      Great website Amy. Good luck with your new venture. I'm so proud of you. Xx

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